they shouldn’t be ‘Tiriti-led’
As part of its aspiration to be “Tiriti-led”, the University of Otago has embarked on a consultation process to re-brand. The proposed change involves a new logo and a new, deeply symbolic Māori name: Ōtākou Whakaihu Waka.
Universities occasionally change logos, names and marketing strategies. All New Zealand institutions have added te reo Māori to their original titles, often opting for a literal translation – “Te Whare Wānanga” – to describe their status as a university. But Otago is taking it a step further.
Metaphorically, “whakaihu” refers to the university’s place as the country’s oldest university, as well as its Māori students often being the first to graduate from their whanau and communities. And it symbolically includes everyone on the “waka”.
Link to article: NZ universities are not normal Crown institutions – they shouldn't be 'Tiriti-led’ (theconversation.com)
