to protect mānuka honey marketing
A group working to protect mānuka honey in the global marketplace is holding a series of hui with Māori around the country.
The meetings, which got under way in Northland last week, are being held by Mānuka Charitable Trust. The trust's operating arm - Te Pitau - has funding from the government's Provincial Growth Fund to take legal action to stop Australian beekeepers marketing their products as mānuka honey.
The legal challenge was previously being led by Mānuka Honey Appellation Society, which started in April 2016 to protect the name mānuka honey as an international certification trademark for genuine honey produced in New Zealand. Last year the Mānuka Charitable Trust took over that role.
Link to article: Hui to put Māori in driving seat to protect mānuka honey marketing | RNZ News